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The Ultimate Vegas Upgrade

Las Vegas Convention & Visitors Authority
R&R Partners
Experiential Marketing, Social Media
WestJet recently took its “Surprise & Delight” series to a whole new level with the help of Las Vegas and R&R Partners! The “Ultimate Vegas Upgrade” was an action-filled experience for unsuspecting guests on board WestJet flight 1116 from Toronto to Las Vegas. Upon landing, Carrot Top popped on board and delivered the exciting news – to get ready for a Las Vegas experience of a lifetime. They were then re-routed from their planned itinerary to a stunning party in a private airplane hangar filled with some of the city’s top talent including Jabbawockeez, Terry Fator, Zarkana by Cirque du Soleil, celebrity chef Susan Feniger and mixologist Mariena Mercer, who delivered delicious small bites and refreshing cocktails. And for a few lucky guests, their trips were upgraded even further to include some of the destination’s finest amenities– from front-row show tickets to VIP nightclub experiences and luxurious resort suites.

Creative Work

"Surprise & Delight"

Experiential Marketing, Social Media
The Ultimate Vegas Upgrade