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Ice Dream Truck

Las Vegas Convention & Visitors Authority
R&R Partners
Travel/Tourism (Hotels, Resorts, Theme Parks)
Experiential Marketing
Las Vegas brought the magic of Vegas Season to New York City today with a lively pop-up experience in the middle of Times Square. Crowds of onlookers were greeted by the equally vibrant and bubbly model Hannah Davis with specially-created alcohol-infused ice cream treats. In addition, renowned Corporate Executive Chef Ralph Scamardella from TAO and LAVO in Las Vegas served a selection of his specialty bite-sized culinary creations from the larger-than-life Las Vegas gold-plated Ice Dream Truck.

Creative Work

Ice Dream Truck Times Square Event

Experiential Marketing