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Authenticity Campaign

Victorinox Swiss Army
MeringCarson
Jewelry
Broadcast - Television, Print Advertising
In showcasing everyday blue and white-collar men and women, we flipped the common “fashion ad featuring famous celebrity” on its head. We called upon welders, photographers and firefighters, the true appreciators of a finely crafted watch, to stand by the hard-working nature of a Victorinox Swiss Army timepiece. The “Inspired by Authenticity” campaign is about honoring those who are dedicated to their craft and share the unwavering ideals embodied by the Victorinox brand.

Creative Work

Print: Chef

Print Advertising

Print: Photographer

Print Advertising

Print: Firefighter

Print Advertising

Victorinox Swiss Army Watches: Long-form video

Broadcast - Television, Video Production

Victorinox Swiss Army Watches: "Authenticity" Commercial

Broadcast - Television